The Difference Bourbon – The World’s First Business Bourbon™

Meet The Difference®

The World’s First Business Bourbon®

The Difference® is more than just a drink; it’s a statement. Inspired by Chris Voss’s best-selling book Never Split The Difference, this premium Kentucky Straight Bourbon embodies the principles of smoothness, strength, and collaboration.

IT’S THE PERFECT GLASS TO BUILD RELATIONSHIPS, CLOSE DEALS, AND CELEBRATE AN OUTCOME WHERE EVERYONE WINS, which is why it’s the flagship whiskey for The ShareHolders Society®.

Meet The Difference®

The Story Behind The Difference®

Our journey began with a vision: to create a bourbon that captures the essence of successful negotiation and shared experiences. Spearheaded by Chris Voss, former FBI lead international kidnapping negotiator and best-selling author; Roy Milner, a seasoned beverage industry expert; and Nick Nanton, an Emmy® Award-Winning filmmaker and brand storyteller, The Difference® is the culmination of unparalleled expertise, mutual respect, and shared passion.

Every bottle of The Difference® is a testament to our commitment to quality. Produced in collaboration with one of Kentucky’s premier distilleries, Bardstown Bourbon Company®, our bourbon is aged to perfection, delivering a taste that is both rich and refined. With notes of caramel, vanilla, and oak, each sip offers a smooth yet bold experience that is truly unforgettable.

Join The ShareHolders Society™

We created The ShareHolders Society™ as the place for top business professionals to connect, innovate, celebrate, and thrive. Join us, and experience the unique blend of business and bourbon that makes this community truly one-of-a-kind.

Get Premier Access To Limited-Edition Bourbon Releases As A Member Of The ShareHolders Society™

As a member of The ShareHolders Society™, you’ll enjoy premier access to quarterly releases of The Difference®. These limited-edition batches are thoughtfully curated and hand-selected to deliver a uniquely elevated tasting experience, designed for those with a discerning palate.

Each release is designed to bring the pinnacle of bourbon excellence direct to your door with a tasting experience that is difficult to find anywhere else.

Indulge in this rare opportunity, share the journey, and...

Nick Nanton

Filmmaker/brand storyteller

Emmy® Award-Winning Director Nick Nanton has become known for telling stories that connect. Why? Because he focuses on the most fascinating subject in the world: people. Nick has documented the life stories of some of the most iconic personalities of our time including Chris Voss, Dick Vitale, Rudy Ruettiger, and Larry King, among countless other.

Chris Voss

author of Never Split the Difference

Former lead international FBI kidnapping negotiator, CEO of The Black Swan Group, Ltd., and best-selling author of the book NEVER SPLIT THE DIFFERENCE, Chris Voss is one of the preeminent practitioners and professors of negotiating skills in the world. Before becoming the FBI’s lead international kidnapping negotiator, Chris served as the lead Crisis Negotiator for the New York City division of the FBI.

Roy Milner

Co-Founder of Multiple Beverage ventures

Co-founder of multiple beverage ventures, including Blackberry Farm Brewery and Art Of Alchemy Spirits, Roy Milner has more than twenty-five years of experience building brands, managing teams, launching new projects, and driving strategic marketing and sales efforts within the beverage industry. Thanks to his connections within the beverage industry and specifically the Kentucky Bourbon market, The Difference® will be produced with Bardstown Bourbon Company.

Meet the other c0-founders who have helped bring The Difference™ to life.

At The Difference®, we believe that true success is a collective endeavor. Our premium bourbon is crafted for those who understand the power of collaboration and the joy of celebrating achievements together.

And The ShareHolders Society™ was designed to take those connections to a deeper level. It’s about the top business minds in the world, coming together to learn, share, grow, and raise a glass to forward progress and the spirit of success.

Got questions or just want to share your whiskey story? Let’s connect and keep the conversation flowing!

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